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Moccato Coffee Branding & Packaging

Contributed by Rodrigo Saiani on Nov 18th, 2015.
Moccato Coffee Branding & Packaging 1
Source: plau.co Marcello Cavalcanti. License: All Rights Reserved.

Freight Text and Knockout (28, 48, 68) are the foundation of the identity for the first capsule coffee subscription service in Brazil.

The identity is complemented by a custom stencil typeface inspired by coffee grains and designed exclusively for the brand which is used for the logotype and as a basis for the visual language of the illustrations as well.

www.moccato.com.br

Moccato Coffee Branding & Packaging 2
Source: plau.co Marcello Cavalcanti. License: All Rights Reserved.
Moccato Coffee Branding & Packaging 3
Source: plau.co Marcello Cavalcanti. License: All Rights Reserved.
Moccato Coffee Branding & Packaging 4
Source: plau.co Marcello Cavalcanti. License: All Rights Reserved.
Moccato Coffee Branding & Packaging 5
Source: plau.co Marcello Cavalcanti. License: All Rights Reserved.
Moccato Coffee Branding & Packaging 6
Source: plau.co Marcello Cavalcanti. License: All Rights Reserved.
Moccato Coffee Branding & Packaging 7
Source: plau.co Marcello Cavalcanti. License: All Rights Reserved.

Typefaces

  • Knockout
  • Freight Text
  • Moccato Stencil

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