A Good Plan

A good plan is a publication by Mayúscula, an agency specialized in global and multilingual branding and design. This publication is an original idea with 42 strategic branding tools and templates divided into four multilingual booklets: Creativity, Planning, Strategy and Identity. Mayúscula needed a condensed type family that performs well in small sizes, to be able to fit a large amount of information in 4 languages. For that they used Greta Sans Condensed for the English and Spanish, Greta Arabic Condensed for Arabic and Xin Gothic for Chinese.