“T-Party” ad by T-Bells by Contur Casuals Photo(s) by SenseiAlan. Imported from Flickr on Dec 7, 2015. Artwork published in October 1970. Source: www.flickr.com Uploaded to Flickr by SenseiAlan and tagged with “optex”. License: CC BY. Ad for T-Bells denim and rayon slacks. Appeared in Playboy, October 1970. Typefaces More about Prismania & PrinkMore about Stromberg GraphicMore about UniversMore about OptimaGet Optima Formats Advertising (2013) Branding/Identity (7931) Topics Product (1942) Fashion/Apparel (1483) Designers/Agencies unknown (3882) Tagged withsexual innuendo (34)Contur Casuals (1)T-Bells (1)pants (13)sexist (11)1970s (1480)magazine ads (327)black and white (1944)wordplay (84)logos (4658)all lowercase logos (486) Artwork location United States (9425) New York City (2732) 6 Comments on ““T-Party” ad by T-Bells by Contur Casuals” Florian Hardwig says: Dec 7th, 2015 12:46 pm The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates. Stephen Coles says: Dec 7th, 2015 1:12 pm Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset. Jay Mellor says: Mar 1st, 2022 10:38 pm The Contur Slacks logo is set in Stromberg Graphic. Florian Hardwig says: Mar 2nd, 2022 8:48 am Good eye, added. Jay Mellor says: May 5th, 2022 1:00 pm Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right? Florian Hardwig says: May 5th, 2022 6:45 pm Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here. Post a comment Name Email – will not be published Website Your response Submit Comment More Prismania & Prink in use Blood Brothers – Crimes album art2004Johnny WhitneyJordan BlilieContributed by Garrison Martin Teatar &TD logo and posters (1970–1973)c. 1970Mihajlo ArsovskiContributed by Florian Hardwig Staff Pick Conways Photosetting adc. 1974ConwaysContributed by Mathieu Triay Sponsor More in Fashion/Apparel Halle Berry x Sweaty Betty: The rē·spin Edit2021Ryan SpaceyContributed by Laïc: Type Foundry Spreadgroup Journey websitec. 2024unknownContributed by TypeMates VIGA footwear2024Vinicius TheodoroStudio TempoContributed by Studio Tempo ® Ozzie’s Shoes awningunknownPhoto(s) by Stephen Coles on Flickr. More in Advertising Paeßens dentists2020g31 designContributed by g31design Ads for Pabst Beer1937Dorothy ShepardContributed by Stephen Coles Archery Tag2018Micaela Frakes-ZiegerContributed by Micaela Frakes-Zieger Atlantic Theater Company 2019–20202019PentagramPaula ScherContributed by Richard Baird Staff Pick More Fonts In Use Grafika series, Clip Books of Line Art, Volk (1970–1972)c. 1970Harry Volk Jr. Art StudioPhoto(s) by Bart Solenthaler on Flickr. Staff Pick France Football2017République StudioContributed by République Studio Staff Pick Flip Cup logoc. 2015Ryan NoonanContributed by Ryan Noonan Staff Pick Apollo Soyuz by Walter Froehlich1976Contributed by Stephen Coles Staff Pick
6 Comments on ““T-Party” ad by T-Bells by Contur Casuals”
The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates.
Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset.
The Contur Slacks logo is set in Stromberg Graphic.
Good eye, added.
Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right?
Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here.