“T-Party” ad by T-Bells by Contur Casuals Photo(s) by SenseiAlan. Imported from Flickr on Dec 7, 2015. Artwork published in October 1970. Source: www.flickr.com Uploaded to Flickr by SenseiAlan and tagged with “optex”. License: CC BY. Ad for T-Bells denim and rayon slacks. Appeared in Playboy, October 1970. Typefaces More about Prismania & PrinkMore about Stromberg GraphicMore about UniversGet UniversMore about OptimaGet Optima Formats Advertising(2253) Branding/Identity(9122) Topics Product(2281) Fashion/Apparel(1659) Designers/Agencies unknown(4564) Tagged withsexual innuendo(35)Contur Casuals(1)T-Bells(1)pants(13)sexist(14)1970s(1636)magazine ads(361)black and white(2107)wordplay(91)logos(5448)all lowercase logos(639) Artwork location United States(10537) New York City(3153) 6 Comments on ““T-Party” ad by T-Bells by Contur Casuals” Florian Hardwig says: Dec 7th, 2015 12:46 pm The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates. Stephen Coles says: Dec 7th, 2015 1:12 pm Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset. Jay Mellor says: Mar 1st, 2022 10:38 pm The Contur Slacks logo is set in Stromberg Graphic. Florian Hardwig says: Mar 2nd, 2022 8:48 am Good eye, added. Jay Mellor says: May 5th, 2022 1:00 pm Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right? Florian Hardwig says: May 5th, 2022 6:45 pm Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here. Post a comment Name Email – will not be published Website Your response Submit Comment More Prismania & Prink in use Deodato 21973Bob CianoContributed by Matthijs Sluiter Mick Jagger – “Memo From Turner” singe cover1970unknownContributed by Garrison Martin Monument by Lloyd Biggle, Jr. (Bantam)1978unknownPhoto(s) by exaquint on Flickr. Sponsor More in Product The Ruby Tree2014Two Times ElliottCory GibbonsContributed by Shiva Nallaperumal Albori2019Nouveau CultContributed by JAF yfood2025MutaborContributed by Mutabor Enrico Piretti labelsc. 1962unknownContributed by René Villeaux More in Branding/Identity Kafe Mozart2016Jonathan NelsonContributed by Jonathan Nelson NTJ rebrand2026M — N AssociatesDuy — NContributed by Michel André Le Lido de Paris logo and neon signc. 1968unknownContributed by Florian Hardwig Staff Pick Délib2026Alexis BoudalPalantis — BrandsContributed by Palantis Brands More Fonts In Use Plus magazine, Issue 12019Alex Hunting StudioContributed by Alex Hunting Studio Staff Pick Os dias dos Turbin by Mikhail Bulgákov2018Bloco GráficoContributed by Swiss Typefaces Staff Pick Country Joe & The Fish – Greatest Hits album art1969Jules HalfantDavid ByrdContributed by Florian Hardwig Staff Pick Bäckerei Waltner2015Lukas HaiderGreatContributed by Lukas Haider Staff Pick
6 Comments on ““T-Party” ad by T-Bells by Contur Casuals”
The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates.
Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset.
The Contur Slacks logo is set in Stromberg Graphic.
Good eye, added.
Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right?
Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here.