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Product by Sophie

Contributed by Manuel Wesely on Dec 4th, 2015. Artwork published in
November 2015
.
    SOPHIE-PRODUCT-640x640.jpg
    Source: http://www.stereogum.com SOPHIE. License: All Rights Reserved.

    Product, the new single compilation of British producer Sophie, features big, slightly embossed-looking capitals from Lÿno. This typeface series — a contemporary approach to the New Alphabet by Wim Crouwel (see the publication newer alphabets, a supplement to GRAPHIC #16 “type archive”) — was designed by Karl Nawrot and Radim Peško between 2009 and 2012.

    Nicklas Blaschek, SPEX (translated from German):

    The eight tracks on Product come in an edition featuring a double dildo. Or a pair of sunglasses, a down jacket, platform shoes — supposedly all of them out of stock already. What does this mean? Is that a rapturously-naive celebration of the nineties that get happily talked to death, and the 2000s with their Euro Dance and Happy Hardcore? Is consumption cool? The characteristics that so far have been attributed to the music of all the PC Music artists already express suspicion: so sweet, so superficial, so artificial. Sophie’s pitched voices that permanently want to sell something (drugs, soft drinks, shoes), the blatant EP title, and the gimmicks supplied … it is too easy to read those as an announcement: The packaging decides. Form over substance. Cultural industries at full volume.

    SOPHIE-CD.jpg
    Source: http://shop.msmsmsm.com License: All Rights Reserved.

    “Transparent jewel case CD with black and white inlay.”

    SOPHIE-BUBBLE-CASE.jpg
    Source: http://shop.msmsmsm.com License: All Rights Reserved.

    “Jelly soft moulded silicon bubble case in pink or black. Designed to hold CD jewel case.”

    SOPHIE-SILICON-PRODUCT.jpeg
    Source: http://shop.msmsmsm.com License: All Rights Reserved.

    “Skin safe odourless and tasteless platinum silicon product.”

    SOPHIE-GLASSES.jpg
    Source: http://shop.msmsmsm.com License: All Rights Reserved.

    “Plastic lenticular sunglasses with graphic lenses.”

    SOPHIE-JACKET-PRODUCT.jpeg
    Source: http://shop.msmsmsm.com License: All Rights Reserved.

    “Liqui-UV transparent plastic soapy puffa jacket. available in pink or green.”

    SOPHIE-SHOES-PRODUCT.jpeg
    Source: http://shop.msmsmsm.com License: All Rights Reserved.

    “A/B side rubber leather embroidered hard platform shoes with foam bounce.”

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