Product, the new single compilation of British producer Sophie, features big, slightly embossed-looking capitals from Lÿno. This typeface series — a contemporary approach to the New Alphabet by Wim Crouwel (see the publication newer alphabets, a supplement to GRAPHIC #16 “type archive”) — was designed by Karl Nawrot and Radim Peško between 2009 and 2012.
The eight tracks on Product come in an edition featuring a double dildo. Or a pair of sunglasses, a down jacket, platform shoes — supposedly all of them out of stock already. What does this mean? Is that a rapturously-naive celebration of the nineties that get happily talked to death, and the 2000s with their Euro Dance and Happy Hardcore? Is consumption cool? The characteristics that so far have been attributed to the music of all the PC Music artists already express suspicion: so sweet, so superficial, so artificial. Sophie’s pitched voices that permanently want to sell something (drugs, soft drinks, shoes), the blatant EP title, and the gimmicks supplied … it is too easy to read those as an announcement: The packaging decides. Form over substance. Cultural industries at full volume.