Dallas/Fort Worth International Airport wayfinding

“GS&P was selected to provide design and criteria development services for all roadway guide signage for the airport as well as signage for all existing parking lots, garages, terminal curbside areas and interior signage for terminals A, B, C and E. To understand the magnitude of this portion of the project, the scope of work included more than 12,000 signs at a cost of more than $23 million.” — GS&P

“A unique aspect of our signage is that we use a reverse hierarchy for sign messaging. While typically you would put the most important information on the top, we work from the bottom up. This is because our terminals have concrete structural beams that hang down from the ceiling three feet or so every 50 feet. You can see all the messaging on the sign that’s immediately in front of you, but your sight line down the terminal is obstructed by the fur-downs, so you can only see the bottom message on the next sign, until you get 20 or 30 feet from it. We want to make sure we put the most important information at the bottom, where people can see it as they move through the terminal. It seems to work.

As part of our ongoing $2 billion Terminal Renewal and Improvement Project (TRIP), we’re renovating four of our older terminals, including $22 million to replace interior signage. We’re replacing a lot of old Dibond and porcelain enamel signage with new LED edge-lit panels, the latest and greatest. (Design was by Jacobs Engineering Group and Apple Designs, and our primary fabricators are Synergy Signs and Services and Artografx.)” — Richard Gurley, Project Manager in the Planning Department at DFW International Airport