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Shooting Times redesign

Contributed by Dean Usher on Jan 13th, 2016. Artwork published in
October 2015
.
    Shooting Times redesign 1
    Photo: Dean Usher. License: All Rights Reserved. Artwork by Dean Usher.

    Established in 1882, Shooting Times has a huge history and needed a redesign to reflect it’s heritage while displaying its more contemporary editorial approach.

    Using Publico as the main serif font retained an authoratative voice while giving it a modern look and feel. Publico was supported by Benton Sans Condensed as a box out and sub head option, while also being available as a back up headline for more technical features.

    The new Vintage Times section used an old woodcut from a 50 year old copy of the title and adapted the wording accordingly. The same approach was used to create a ‘brand’ for the Gundog pages giving the sections a sense of the magazines heritage.

    Shooting Times redesign 2
    License: All Rights Reserved.
    Shooting Times redesign 3
    License: All Rights Reserved.
    Shooting Times redesign 4
    License: All Rights Reserved.
    Shooting Times redesign 5
    License: All Rights Reserved.
    Shooting Times redesign 6
    License: All Rights Reserved.

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    • Benton Sans

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