London Stock Exchange logos

4 Comments on “London Stock Exchange logos”

1. Blythwood says:

   Mar 1st, 2016 12:39 am

   Aargh, why did Frutiger have to go with a 't’ crossbar so far below x-height? Trade Gothic has the same problem only it’s not so bad in that.

2. Florian Hardwig says:

   Mar 1st, 2016 11:39 am

   This comes with the extralarge x-height. If the bar was any higher, there wouldn’t be much left of the ascender (which is shorter in t than in bdfhkl). See also this related Twitter thread about typefaces where the crossbar on f or t is below the x-height, esp. in bolder weights.

3. Blythwood says:

   May 23rd, 2016 12:15 am

   Incidentally, they aren’t the only ones using Vectora in the City of London, now I think of it. The London Symphony Orchestra uses it a lot (though not in their logo). This self-released album cover is a good example.

   Source: LSO website shopify page
4. Caren Litherland says:

   Aug 11th, 2025 2:44 pm

   See also Frutiger’s explanation of this decision in Adrian Frutiger Typefaces: The Complete Works, 352.

   I had to lower the crossbars of f and t. If I had left them at the x-height, the top counter of the f would have been too small.