The Revenant promotional material
Contributed by Andreas Kofler on Jan 26th, 2016. Artwork published in
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Theatrical poster, official website and promotional trailers of Alejandro G. Iñárritu’s movie The Revenant make prevalent use of Alternate Gothic No. 3. Noticeably the ‘i’ in DiCaprio’s name has been altered: its dot erased and the stem slightly extended. The website makes parallel use of Gotham, especially for larger text blocks.
License: All Rights Reserved.
License: All Rights Reserved.
4 Comments on “The Revenant promotional material”
Thanks for your submission, Andreas.
Actually, given the lighter weight of the ‘i’, it’s more likely that the uppercase ‘I’ was just reduced.
Good eye. I thought it was Trade Gothic, but it’s ever so-slightly thinner than Bold No.20
Most probably designed by the slightly fabulous and obscenely talented Neil Kellerhouse (he hasn’t replied to my e-mail from December 26 yet).
Andreas, Ryan: I think you both are right. Judging from the tilde in Ñ, Alternate Gothic was used for the titles, and Trade Gothic Condensed for the poster. The website uses Alternate Gothic No.3.