Colégio Decisão is a school in the southern zone of São Paulo that’s been around taking care and educating children and adolescents for more than 30 years. developing a humanized work and focused on educational quality.
Its new brand needed to represent a new phase of consolidation and expansion. Because of that, the communication has always to be bold and direct, with a colorful human touch, always close to parents, students, teachers and alumnis.
The developed brand attributes have unfolded in graphic and verbal communication:
Attributes are concepts that represent graphic universes and broad semantics, and should be translated into specific qualities that the visual identity presents.
Translated, we have the following graphic qualities: vibrant, cheerful, emotional, inclusive, affordable, striking, strong and imposing.