The road for Genius.com (previously Rap Genius) has been rocky. A startup centered around annotating lyrics, they’ve been struggling with bro culture and their graphic identity for years. Kanye West even tried his hand at a redesign.
“He never actually completed it. If he had, that would have definitely been the new design of Rap Genius.”
In moving from rapgenius.com to simply genius.com, they wisely replaced Verdana with Whitney for body copy, but the pairing with headline typeface DIN felt off. August 2015 brought the latest redesign. DIN was replaced by Programme, whose versatility shines. The humanistic forms in Whitney and Programme keep continuity. Programme’s dimensions prove it to be perfect for metadata, while careful use of bold stylistic sets hint at formulae in line with the site’s namesake.