Poster series created by renowned Iranian graphic designer Reza Abedini, showcasing various typefaces by 29Letters.
Since we wanted the posters to be a collaborative effort between Abedini’s (graphic designer) and my (type designer) skills, Abedini had full freedom to play with the fonts and create unique visuals, instead of just designing the posters to showcase the fonts. Abedini wanted the posters to stand by themselves as unique visual items and not only as typographic products promoting a certain set of fonts.
A human figure was introduced in each poster to interact with the typeface displayed. A young Arabic literature expert, Hussein Nasseeddine, gave Abedini a set of phrases and quotes written by several renowned Arabic poets and writers such as Illias Khoury, Hassan Dawood, Mahmoud Darwish, among others. In each poster, the selected text, the human silhouette, and one of 29LT fonts were meticulously chosen to create the right visual aspect of the poster.
The 29LT posters were made available for the first time at Nuqat Design conference 2014 via The Yard bookstore. See the 29LT Blog for more information.