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House of Cards: Frank Underwood presidential campaign, 2016

Contributed by Andreas Kofler on Mar 9th, 2016.
    logo.jpg
    Source: https://www.fu2016.com Netflix. License: All Rights Reserved.

    The fourth season of the political drama television series House of Cards falls into an American election year and leverages the unfolding polictical reality to its advantage by transforming its promotional campaign into a faux presidential campaign. To hype up the supporters, a fake campaign office has been opened in Underwood’s home state of South Carolina and a painting of Frank Underwood unveiled at The Smithsonian near real presidential portraits.

    The virtual counterpart of the campaign is a Frank Underwood 2016 website, which includes a media kit consisting of social media headers, posters, pins and stickers for download or order. All material is based on Akzidenz Grotesk and DIN Next, including a (presumably fictitious) 404 error page following the Meet Claire Underwood” link.

    Screen Shot 1.jpg
    Source: https://www.fu2016.com Netflix. License: All Rights Reserved.
    Screen Shot 2.jpg
    Source: https://www.fu2016.com Netflix. License: All Rights Reserved.
    Screen Shot 3.jpg
    Source: https://www.fu2016.com Netflix. License: All Rights Reserved.
    anything-for-america.jpg
    Source: https://www.fu2016.com Netflix. License: All Rights Reserved.
    bumper-sticker.jpg
    Source: https://www.fu2016.com Netflix. License: All Rights Reserved.
    Screen Shot 4.jpg
    Source: https://www.fu2016.com Netflix. License: All Rights Reserved.

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    • Akzidenz-Grotesk
    • DIN Next

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