Bernie Sanders ad: Together
This (originally unofficial) ad supporting 2016 US presidential candidate Bernie Sanders was produced by New York creative agency Human. It’s a powerful message delivered with strong photography and stark typography. One could argue whether the typeface – MN Latin, designed by Muthu Nedumaran 2009 – is as well considered as the imagery: it’s the wonky Latin bit from the Indic fonts that come with OS X, and it could use some kerning. Still, the text flashes by so quickly most viewers are more likely to bask in the overall production than fret over the space between the ‘T’ and ‘A’ in “STAND”. That only happens to pedants like me.
Typedesigner Muthu Nedumaran is one of the speakers about Typography & Type Design in Malaysia at Typographics 2021. Fonts In Use is proud to be a media partner of the conference. See more work by speakers of the 2021 edition.
