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“Art Works” ad, Privatbank Berlin

Contributed by Florian Hardwig on Apr 7th, 2016. Artwork published in
March 2016
.
    Art-Works.jpg
    Photo: Florian Hardwig. Privatbank Berlin. License: All Rights Reserved.

    Ad in ZEIT GELD, March 2016.

    First time I’ve seen Quanten in use. This design by Martin Aleith (Gestalten, 2014) is one of several “impossible” typeface designs released in recent years, spearheaded by the much acclaimed Macula (2012). The pretended three-dimensionality in Quanten is achieved by letting its continuous outline oscillate between the interior and the exterior. In this regard, the design is more successful than the relatively stiff Continuo (caps only, 1996), Relava (2008) or Kelso (2014). Related designs with an equally convoluted outline, but round corners and terminals (and hence the impression of a bent piece of wire) include Morice (2005) and Clip (2011).

    In a previous leaflet (see below), Museo Slab is paired with the straightforward FF Clan. The brand communication concept for Privatbank Berlin was developed by PLEX. The bank’s logo uses Charter.

    pbb_flyer_fine_arts_web-1.jpg
    Source: http://privatbank.berlin Privatbank Berlin. License: All Rights Reserved.

    Typefaces

    • Quanten
    • FF Clan
    • Charter
    • Museo Slab

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