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The 21st Century titles

Contributed by Stephen Coles on Apr 13th, 2016. Artwork published in .
    © CBS Television. License: All Rights Reserved.

    The Twenty-First Century was a CBS documentary series hosted by Walter Cronkite that aired 1967–70. Focusing on modern technology, science, and predictions about the future, the show was a sequel to The Twentieth Century which covered historical events.

    The logo and opening titles are set in animated Schmalfette Grotesk, while end credits used a mix (see two shapes of ‘R’) of unidentified compressed grots.

    Thanks to Jessica Svendsen for the tip!

    Source: © CBS Television. License: All Rights Reserved.
    Source: © CBS Television. License: All Rights Reserved.

    End credits from Surviving in Space, a 1968 episode.

    Source: © CBS Television. License: All Rights Reserved.

    Why does Walter get his own ‘R’?


    • Schmalfette Grotesk
    • unidentified typeface




    Artwork location

    In Sets

    4 Comments on “The 21st Century titles”

    1. Apr 14th, 2016  11:25 pm

      I loved this show when I was a kid. Don’t really recall these titles so much as the “music” though.

    2. Apr 25th, 2016  4:30 am

      I believe the sequence was designed by Lou Dorfsman. It is included as one of the on-air promotions in his monograph “Dorfsman & CBS.”

      See image 5:

    3. Apr 25th, 2016  10:25 am

      Thank you, Jessica! Added.

    4. May 6th, 2016  3:31 am

      Thanks Jessica! Saved me a google search.

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