Global Trend Book is an annual publication of the BASF division Coatings. It is exclusively aimed at automotive customers providing them with the opportunity to catch up on global color trends in Europe, North America and Asia-Pacific. At the same time, the Global Trend Book is more than a simple color catalog: With pictorial and text essays, it both illustrates and analyzes global the social trends, drifts, and shifts that form the basis of the new colors devised by BASF Coatings.
The publication is divided into six topical volumes that cover the different geographical regions as well as various global issues.
For the 2015 edition of the Global Trend Book titled “RAW”, we devised and implemented the visual concept, designing the entire publication including all photography.