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Moi Helsinki

Contributed by Tuomo Metso on Apr 29th, 2016. Artwork published in .
    moi-helsinki-bar_overview.jpg
    Photo: Tuomo Metso. License: All Rights Reserved.

    It’s been some time since I last entered the country at HEL – Helsinki airport. And unfortunately I don’t really have time to admire all the new achievements there since I have to catch a train to the east. My schedule is tight.

    After the baggage claim I am as usually surrounded by a crowd of meeters awaiting their relatives & friends. Not expecting anyone waiting for me there I want to elegantly and swiftly elbow my way out. But wait a second: There is a friend there, high above all the others. It’s the Kafka handwriting font Mister K greeting everybody with a loveable “Moi Helsinki” (Hi Helsinki). Instantly my priorities change. It will have to be a later train. I absolutely must check out the first bar in Finland using Mister K as its keynote speaker!

    girl.jpg
    Photo: Tuomo Metso. License: All Rights Reserved.

    They give you a really homely welcome here. Besides friendly typefaces and funny illustrations they have a relaxed Scandinavian interior – and the seductive aroma of freshly ground coffee together with that of korvapuusti cinnamon rolls. It doesn’t take long that I get the feeling you might not only miss trains but also planes here.

    moi-helsinki-equality.jpg
    Photo: Tuomo Metso. License: All Rights Reserved.

    But who is Mister K’s partner telling amusing anecdotes on the beer coasters and not so amusing prices in the menu? It is Belta Bold, a trendy font of handwritten caps by Antipixel from Buenos Aires. Probably nobody would have combined typefaces like this a few years ago. But the times they are a-changin’, and there is enough contrast between the two of them to make a good Finnish–Argentinean pair. – And would anyone miss grotesques or antiquas in a place like this anyway?

    beerglass.jpg
    Source: http://www.finavia.fi License: All Rights Reserved.

    I’m sure to be here more often in future – doing less photographing – and letting more coasters wander into my pockets. With more than 8 € for a beer I guess that’s justified – just as the 5-star rating Moi Helsinki got by its visitors.

    Moi.jpg
    Photo: Tuomo Metso. License: All Rights Reserved.

    A look at the technical side of Moi.

    gold-on-cardboard.jpg
    Photo: Tuomo Metso. License: All Rights Reserved.

    The menu – gold on cardboard.

    moi-helsinki-city.jpg
    Photo: Tuomo Metso. License: All Rights Reserved.

    Typefaces

    • FF Mister K
    • Belta

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