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Fraenkel storefront

Contributed by Roland Hörmann on May 26th, 2016. Artwork published in .
    Fraenkel storefront 1
    Photo: Roland Hörmann. License: Public Domain.

    Fraenkel was a bedding store that opened up in 1981 in Vienna’s 15th disctrict. The signage used Expressa with minor alterations to the 'a’ and 'e’. After the close-down in 2013 the sign was dismounted and added to the collection of Stadtschrift, the association for the collection, preservation and documentation of historical facade signs.

    At one side of the corner shop the interior neon tubes had been replaced by cheaper LED lighting.
    Photo: Roland Hörmann. License: Public Domain.

    At one side of the corner shop the interior neon tubes had been replaced by cheaper LED lighting.

    At one side of the corner shop the interior neon tubes had been replaced by cheaper LED lighting.
    Friedl Fraenkel. License: All Rights Reserved.

    Photo from 1984

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    • Expressa

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