Out today, Olga Bell’s latest album is inspired by electronic dance music, but its main typeface — used skillfully and consistently on all the packaging, videos, and promotional material — has roots in rock and soul.
Eubie Script is Dai Foldes’ typographic interpretation of the hand lettering on Globe posters, objects which are synonymous with the promotion of pop and R&B acts of the 1940s–1970s. Benjamin Wilkerton Tousley’s artwork for Tempo nods to that past but pushes it onto a modern, techno dance floor with a icy color scheme, spare layout, and hard-edged complementary typeface (Trim Mono). On the CD and vinyl covers, the title type is spot coated, echoing the shiny black attire worn by Bell in the photography.
It’s always nice to see a “retro” font used in a contemporary way, not just in attempts to replicate the past. It’s the proof that a revival of old type or lettering isn’t merely a nostalgic effort; it can be transformed and relevant in a new context.