The Big Draw is the world’s biggest drawing festival, celebrated in 26 countries. Once a year Museu Picasso (the Picasso Museum) organizes in Barcelona a day of workshops with well-known artists, illustrators, architects and designers. On this day the medieval city center converts into a huge bloc party where neighbors and tourists mix and have fun experimenting with drawings.
TwoPoints.Net designed a Flexible Visual Identity which adapts easily to posters, postcards, ads, newspapers and banners. The text adjusts to the format and the drawings fill the holes left by the text. Just like someone doodling.