Via Found in Mom’s Basement.
This may be an American photocompositor copy of Signal. More info from Florian Hardwig at Typophile:
“Yes, with that e and n, it is clearly some version/descendant of Signal. Note that Wege’s original version had three weights (with Script-Signal being lighter, and Block-Signal bolder). It also offered both forms of the lowercase r. It is a pity that the digital version is so limited.”
More samples of the original Signal from Indra Kupferschmid.
1 Comment on “Ampex casette tape ad”
The h is rounder than in the original Berthold release – similar to the glyph in VGC’s adaptation shown below. The p is not a match for either, though. Maybe it’s a customization. It wouldn’t be the first time that Americans find the open-bowl p unacceptable.