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American Express “Realise the potential” ad campaign

Contributed by Fonts In Use Staff on Apr 5th, 2012. Artwork published in
2009
.
American Express “Realise the potential” ad campaign 1
Source: www.ogilvy.co.uk Ogilvy & Mather Advertising. License: All Rights Reserved.
American Express “Realise the potential” ad campaign 2
Source: www.ogilvy.co.uk Ogilvy & Mather Advertising. License: All Rights Reserved.
American Express “Realise the potential” ad campaign 3
Source: www.ogilvy.co.uk Ogilvy & Mather Advertising. License: All Rights Reserved.

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2 Comments on “American Express “Realise the potential” ad campaign”

  1. Charlie says:
    Nov 25th, 2025 10:32 am

    Don’t think there is any Akkurat in these?

  2. Florian Hardwig says:
    Nov 25th, 2025 4:22 pm

    Agreed. It looks as if it was tagged for the claim, “Realise the potential” – but that’s Akzidenz-Grotesk. Updated.

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