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ABC 1974 Fall Preview

Contributed by Stephen Coles on Jun 26th, 2016. Artwork published in .
    ABC 1974 preview.png
    Source: https://www.youtube.com License: All Rights Reserved.
    ABC 1974 preview 3.png
    Source: https://www.youtube.com License: All Rights Reserved.
    ABC 1974 preview 2.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc 1974 daytime.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc 1974 daytime2.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc 1974 daytime3.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc 1974 daytime4.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-afternoon-1.png
    Source: https://www.youtube.com License: All Rights Reserved.

    Psychedelic optical effects, also common in 1970s television.

    abc-1974-afternoon-2.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-game-shows-1.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-cartoons.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-sports-1.png
    Source: https://www.youtube.com License: All Rights Reserved.

    Type with an image fill, à la Bullitt.

    abc-1974-sports-2.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-news-1.png
    Source: https://www.youtube.com License: All Rights Reserved.

    Can’t ID this one. Not ITC Bauhaus or Burko or Pump.

    abc-1974-news-2.png
    Source: https://www.youtube.com License: All Rights Reserved.

    Note strict hanging alignment of ‘T’ stem.

    abc-1974-entertainment-1.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-entertainment-2.png
    Source: https://www.youtube.com License: All Rights Reserved.

    That's a pinwheel of ABC logos swirling around this title – a common effect among 1970s TV promos.

    abc-1974-movie-1.png
    Source: https://www.youtube.com License: All Rights Reserved.

    ABC’s “Movie of the Week” aired in various permutations from 1969 to 1976. The Girl Who Came Gift Wrapped sounds like an awful one, as these made-for-tv-films often were. An IMDB reviewer says it follows a “pretty predictable formula”, but describes the script (written by Susan Silver) as a “romantic comedy with a feminist slant”.

    abc-1974-movie-2.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-movie-3.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-movie-4.png
    Source: https://www.youtube.com License: All Rights Reserved.

    ITC Uptight’s double-line construction disolves into stranger lettershapes here. Of course, this is a poor screenshot of a compressed video, but the font’s fine lines probably didn’t fare too well on broadcast TV.

    abc-1974-movie-5.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-fall-preview.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-movie-10.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-movie-7.png
    Source: https://www.youtube.com License: All Rights Reserved.

    This is Chicago (see first image), given an outlined look through coloring.

    abc-1974-movie-9.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-movie-8.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-sitcoms-1.png
    Source: https://www.youtube.com License: All Rights Reserved.
    abc-1974-movie-6.png
    Source: https://www.youtube.com License: All Rights Reserved.

    Typefaces

    • Chicago (MN)
    • Gill Sans
    • Gill Kayo
    • Friz Quadrata
    • Peignot
    • Umbra (Ludlow)
    • ITC Uptight
    • Kabel Black
    • unidentified typeface

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    2 Comments on “ABC 1974 Fall Preview”

    1. May 22nd, 2018  9:53 pm

      I’ve seen Chicago listed as Astra, though only in CAPS.

    2. May 23rd, 2018  5:57 am

      Chicago (Mecanorma, c. 1972) has dots and is said to be inspired by the neon lights of Las Vegas. Astra (Letraset, 1973, no lowercase) has stars, inspired by the US flag. They are both by Swiss designer François Robert — the latter is co-credited to his wife Natacha Falda.

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