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ABC 1974 Fall Preview

Contributed by Stephen Coles on Jun 26th, 2016. Artwork published in .
ABC 1974 Fall Preview 1
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ABC 1974 Fall Preview 2
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ABC 1974 Fall Preview 3
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ABC 1974 Fall Preview 4
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ABC 1974 Fall Preview 5
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ABC 1974 Fall Preview 6
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ABC 1974 Fall Preview 7
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Psychedelic optical effects, also common in 1970s television.
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Psychedelic optical effects, also common in 1970s television.

ABC 1974 Fall Preview 9
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ABC 1974 Fall Preview 10
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ABC 1974 Fall Preview 11
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Type with an image fill, à la Bullitt.
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Type with an image fill, à la Bullitt.

ABC 1974 Fall Preview 13
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Can’t ID this one. Not ITC Bauhaus or Burko or Pump.
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Can’t ID this one. Not ITC Bauhaus or Burko or Pump.

Note strict hanging alignment of ‘T’ stem.
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Note strict hanging alignment of ‘T’ stem.

Left, right, (up), down.
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That's a pinwheel of ABC logos swirling around this title – a common effect among 1970s TV promos.
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That's a pinwheel of ABC logos swirling around this title – a common effect among 1970s TV promos.

ABC’s “Movie of the Week” aired in various permutations from 1969 to 1976. The Girl Who Came Gift Wrapped sounds like an awful one, as these made-for-tv-films often were. An IMDB reviewer says it follows a “pretty predictable formula”, but describes the script (written by Susan Silver) as a “romantic comedy with a feminist slant”.
Source: www.youtube.com License: All Rights Reserved.

ABC’s “Movie of the Week” aired in various permutations from 1969 to 1976. The Girl Who Came Gift Wrapped sounds like an awful one, as these made-for-tv-films often were. An IMDB reviewer says it follows a “pretty predictable formula”, but describes the script (written by Susan Silver) as a “romantic comedy with a feminist slant”.

ABC 1974 Fall Preview 19
Source: www.youtube.com License: All Rights Reserved.
ABC 1974 Fall Preview 20
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ITC Uptight’s double-line construction disolves into stranger lettershapes here. Of course, this is a poor screenshot of a compressed video, but the font’s fine lines probably didn’t fare too well on broadcast TV.
Source: www.youtube.com License: All Rights Reserved.

ITC Uptight’s double-line construction disolves into stranger lettershapes here. Of course, this is a poor screenshot of a compressed video, but the font’s fine lines probably didn’t fare too well on broadcast TV.

ABC 1974 Fall Preview 22
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ABC 1974 Fall Preview 23
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ABC 1974 Fall Preview 24
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This is Chicago (see first image), given an outlined look through coloring.
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This is Chicago (see first image), given an outlined look through coloring.

ABC 1974 Fall Preview 26
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ABC 1974 Fall Preview 27
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ABC 1974 Fall Preview 28
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ABC 1974 Fall Preview 29
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Typefaces

  • Chicago (MN)
  • Gill Sans
  • Gill Kayo
  • Friz Quadrata
  • Peignot
  • Umbra (Ludlow)
  • ITC Uptight
  • Kabel Black
  • unidentified typeface

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Artwork location

2 Comments on “ABC 1974 Fall Preview”

  1. I’ve seen Chicago listed as Astra, though only in CAPS.

  2. Chicago (Mecanorma, c. 1972) has dots and is said to be inspired by the neon lights of Las Vegas. Astra (Letraset, 1973, no lowercase) has stars, inspired by the US flag. They are both by Swiss designer François Robert — the latter is co-credited to his wife Natacha Falda.

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