The Parisian niche brand Vetements may be best known for its oversized hoodies, featuring passive-aggressive slogans and often prominently worn by Rihanna and Kanye West. The “anything-goes” or “low-brow” aesthetic of the label also reflects in its at once generic and specific font choices: Impact, Helvetica, or gothic Old English. The recent rekindle of the latter, in conjunction with other “heavy metal fonts”, also prompted the online magazine Hypebeat to dedicate an article to “Streetwear’s Abuse of Heavy Metal Fonts”.
2 Comments on “Vetements”
Great entry, Andreas, and addition to your Stedelijk post. I find every one of these outfits to be absolutely hideous, but I guess that’s the point.
The Men’s Style section in The New York Times has an article about Vetements and the “fashion industry’s recent infatuation” with Blackletter in general: Vetements, Brioni and Kanye Agree: It’s Gothic Time.