“KPMG, the massive consulting and accounting firm, somehow decided on Giorgio Sans as the new voice of their brand, which was a really bold choice, and really makes their identity so much more interesting than you would ever expect from a multinational accounting firm. [Giorgio Sans] is a fashion typeface, originally drawn for a fashion magazine and here it is in PowerPoint presentations about how Brexit is going to work.” — Christian Schwartz
4 Comments on “KPMG identity (2015 redesign)”
Hmm, which ampersand do you mean? On the WEF Live website and KPMG PDFs I’m seeing only the standard digital version of Univers and its conventional ampersand. The Univers Next ampersand looks like this.
There are ampersands in the “Top Tweets” slide. This form that looks like a ligature of a cursive ‘E’ (mirrored 3) and a ‘t’ was not introduced with Univers Next. It was also present in the original version, and in Bitstream’s digitization, Zurich. I guess KPMG use various versions of Univers. I’ll add Univers Next to the credits.
From Adrian Frutiger – Typefaces: The Complete Works (Ed.: Heidrun Osterer, Philipp Stamm), p97:
On p30, Frutiger discusses his approach to ampersands in general, and for Initiales Président in particular:
Thanks, Florian! I missed that image. Yes, now looking again at the embedded fonts in the official KPMG PDFs I see both Univers and Linotype Univers (which is essentially the previous version of Univers Next), so your guess is correct.