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Olapic identity and website (2016)

Contributed by Stephen Coles on Jul 21st, 2016. Artwork published in
May 2016
.
    Olapic   Visual Commerce Platform   Visual Marketing Platform   Olapic   Visual Commerce Platform   Visual Marketing Platform.png
    Source: https://www.olapic.com © Olapic, Inc. License: All Rights Reserved.

    Olapic website.

    “Olapic is the leading visual marketing platform for the curation, activation, and analysis of Earned Content. Olapic works with hundreds of global brands to amplify marketing and e-commerce channels with images and videos from real people, creating more personalized and powerful brand experiences.” — Monotype PR announcing their acquisition of Olapic.

    The website (and identity?) was redesigned in May 2016, including work by in-house designer Brendan Mahony. (See the previous identity at work.)

    Olapic   Visual Commerce Platform   Visual Marketing Platform   Olapic   Visual Commerce Platform   Visual Marketing Platform 2.png
    Source: https://www.olapic.com © Olapic, Inc. License: All Rights Reserved.

    Olapic website.

    -Olastories   Olapic   Visual Commerce Platform   Visual Marketing Platform   Olapic   Visual Commerce Platform   Visual Marketing Platform 4.png
    Source: https://www.olapic.com © Olapic, Inc. License: All Rights Reserved.

    Olapic website.

    About   Olapic   Visual Commerce Platform   Visual Marketing Platform   Olapic   Visual Commerce Platform   Visual Marketing Platform.png
    Source: https://www.olapic.com © Olapic, Inc. License: All Rights Reserved.

    Olapic website.

    EMEA-Earned-Content-Whitepaper-1.png
    Source: https://www.olapic.com © Olapic, Inc. License: All Rights Reserved.

    Olapic whitepaper.

    EMEA-Earned-Content-Whitepaper-2.png
    Source: https://www.olapic.com © Olapic, Inc. License: All Rights Reserved.

    Olapic whitepaper.

    EMEA-Earned-Content-Whitepaper-3.png
    Source: https://www.olapic.com © Olapic, Inc. License: All Rights Reserved.

    Olapic whitepaper.

    Olapic-logo.png
    Source: https://www.olapic.com © Olapic, Inc. License: All Rights Reserved.

    The Olapic logo is likely custom lettering. Its structure has a lot in common with Beirut Poster by Luzi Type (compare), with curves added to the characteristic wedge serifs. The previous logo was designed by Tam Cai using Museo Sans.

    Typefaces

    • Sharp Sans Display No. 1
    • Tiempos

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    2 Comments on “Olapic identity and website (2016)”

    1. Matt Steel says:
      Jul 22nd, 2016  3:27 pm

      I think the logotype might be based on a blend of Tiempos and Gza from Fontseek. The c looks like modified Gza. l, p, and i look more like Tiempos. a looks like a mix of both.

      The tilt of the c is an odd decision. It throws off the vertical stress of the other five letters. I wonder why she did that.

    2. Jul 24th, 2016  6:19 pm

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