Photo-Lettering ITC Benguiat ad
3 Comments on “Photo-Lettering ITC Benguiat ad”
When I designed this font I was not thinking “Art Nouveau” style. My thought was just to create a beautiful font that would fit the need for a highly readable serifed font. So far since its 1978 introduction it’s considered a typographic mainstay and not considered as an Art Nouveau style font at all.
Thank you for your insight into your own work and the distinguished contributions to this field. Rest in Peace Mr. Benguiat.