Keoghs are one of the leading providers of defendant legal and claims related services to insurers, businesses and other suppliers to the insurance sector. As a leader in the UK market, they are the only “Top 50” law firm to focus exclusively in this area.
Serving insurers, public sector and corporate organisations for over 40 years, Keoghs have developed unrivalled specialist knowledge along the way.
Their ongoing drive to be a thought leader within their market has seen a proliferation of rich and engaging content being produced. Keoghs’ existing website wasn’t sufficient to deliver the content in a user-friendly and visually attractive way so they employed the services of Absolute to build a brand new web presence that aligns with their brand and ethos.
Although primarily a digital project, Keoghs wanted to use the opportunity to develop the brand further and to bring in some much needed consistency to their marketing communications. With Usual, we introduced a typeface that could be used for both online and offline collateral. We also looked at a fresh colour palette and a set of icons so that key areas of the business could have their own identity under the main umbrella brand colour blue. A pinstriped graphic pattern was also created from the letter ‘K’, this became a directional device for usage throughout the new website.