Fruco Patent-Schneeschläger ad
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When was this “first-class novelty” advertised? The fonts in use reveal it can’t be any earlier than 1925. That’s the year when the seriffed text face was first cast: Senator is an in-house design by the A.-G. für Schriftgießerei und Maschinenbau in Offenbach. The upright script is slightly older: Isolde halbfett was registered by the H. Berthold A.G.’s Böttger-Klinkhardt branch in Leipzig in 1921. The sans serif is the oldest design in the mix. It’s one of the many typefaces derived from matrices by Wagner & Schmidt, see Aurora-Grotesk.