With every project, I explore my love of colour, pattern and typography.
CHOCO is a high-end, modern, chocolate collection. Each design is intended to be individual, but also sit together as a group on shelf. I wanted the design to feel cheerful, and radiate fun. The packaging design allows for the collection to be further expanded when more flavours are added in the future. I also wanted to have the element on the sides of the packaging line up, almost in the same satisfying way that a magazine collection would on shelf.