Helbers is the eponymous menswear label from the former Head of Menswear at Maison Margiela and ex Menswear Director at Louis Vuitton, Paul Helbers. The curated collection operates between fashion fantasy and lifestyle reality. Each piece offers a feeling of unpolished elegance underlined by a subtle clash of contrasting fabrics.
The Helbers wordmark is set in a bespoke version of FF Meta Serif and strives to balance the two contrasting worlds of the contemporary the antiquarian. The supporting typeface is Pitch by Klim; a monospaced typewriter face that offers a deliberate feeling of utility across collateral.
Throughout the identity, an absence of ostentatious elements serves to formulate an unprecious sense of appearance. The typography works hard to further instill this feeling throughout the identity.