McCallum Layton is a research agency and marketing insight consultancy based in Leeds, England. Their current branding and the website was designed by Jason Kinouchi in 2012. The challenge was to bring the well-trusted research company up-to-date with the fast moving research sector:
Playing with the first characters of both founders names; ‘ML’ was created into a single mark, utilising the Jubilat typeface to give the company a little more character. The forward slash ‘/’ in the logo can also be utilised as a playful, decorative element across the company’s documents and media.