This academic exercise was to reimagine the logo and some spreads for the Portuguese newspaper Sol, Issue #268, October 14th, 2011. The textual content was fixed: would be exactly the same as the existing edition. Images also had to comply with the same number existing in the original newspaper, however we determined their size and importance.
In our approach, we created a completely distinct newspaper, seeing this exercise not only as a way to improve the existing Sol, but also to give it a new identity. Thus, we turned its personality from the most sensational to literary. The text gained importance, the images become less invasive and we also introduced a new element: the illustration, which gave a certain lightness to the publication.