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Prym’s neuester Schlager!

Photo(s) by “altpapiersammler”. Imported from Flickr on Oct 21, 2016. Artwork published in .
    Prym’s neuester Schlager!
    Source: https://www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “reginacursiv”. License: All Rights Reserved.

    Ad for snap fasteners by Prym, Germany’s oldest family business, founded in 1530 and still in the haberdashery business.

    Typefaces

    • Regina-Kursiv
    • Old Gothic Bold Italic

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    2 Comments on “Prym’s neuester Schlager!”

    1. getsuren says:
      Mar 29th, 2018  4:06 pm

      An italic grotesque face at the bottom is nearly identical to Old Gothic Bold Italic.

    2. Mar 29th, 2018  8:45 pm

      I agree; it is some version or relative of the face that was also known in Germany as Fette Kursiv Grotesk. Albert-Jan Pool has gathered some of its history. I’ve added the typeface credit, even if it’s not a perfect match. Thanks!

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