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Kinko’s ads (1992)

Contributed by Stephen Coles on Oct 28th, 2016. Artwork published in .
    6a00d83451ccbc69e201b7c8a605c9970b-pi
    Source: http://pzrservices.typepad.com Image via Found in Mom’s Basement. License: All Rights Reserved.

    Apple wasn’t the only company setting centered headlines in tight and condensed ITC Garamond. This first ad is probably a wink at Apple, but you could find this design motif all over advertising in the ’80s–’90s.

    6a00d83451ccbc69e201b8d22fcd0d970c-pi
    Source: http://pzrservices.typepad.com Image via Found in Mom’s Basement. License: All Rights Reserved.
    6a00d83451ccbc69e201b7c8a605d4970b-pi
    Source: http://pzrservices.typepad.com Image via Found in Mom’s Basement. License: All Rights Reserved.

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    1 Comment on “Kinko’s ads (1992)”

    1. Blythwood says:
      Oct 30th, 2016  9:57 am

      For comparison, here’s Hermann Zapf’s condensed “Garamond” created for AT&T (c. 1988). I must say it looks more like Times or a display Caslon to me.

      Source: Paul Shaw

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