Urban Exotic
Contributed by Brandon McIntosh
on Nov 6th, 2016.
Urban Exotic is a designer garden centre that specialise in selling exotic plants and designer outdoor decor. The client wanted the brand to be unique and move away from common design conventions we associate with garden centres. The brand was therefore designed to stand out and create a designer feel to attract urban city dwellers. I wanted the brand to feel exotic so I used unconventional layouts, bold patterns, and a striking colour pallet. (Student Work)
