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MultiVlaai

Photo(s) by Florian HardwigImported from Flickr on Nov 5, 2016. Artwork published in
circa 2012
.
    311413231500713599
    Source: http://www.winkelcentrumschalkwijk.nl License: All Rights Reserved.

    For more than 30 years, MultiVlaai has been the largest and most popular supplier of tortes and vlaaien — a pie or tart typical for the provinces of Limburg — in the Netherlands. The franchise has more than 100 stores across the country. Since around 2012, the visual identity relies on the boldest weight of Evert Bloemsma’s FF Cocon for the logo and name.

    multivlaai.jpg
    Source: https://denationalefranchisegids.nl License: All Rights Reserved.
    Multivlaai.jpg
    Source: https://www.boventy.nl License: All Rights Reserved.
    15073454-1_TEAM_WEB_CASE_1100x750_MV_3.jpg
    TEAM. License: All Rights Reserved.

    Packaging combining Blessed Day with Barmeno for the slogan (“Each day fresh from Limburg”) and the logo in FF Cocon

    15073454-1_TEAM_WEB_CASE_1100x750_MV_.jpg
    Source: http://www.team.nl TEAM. License: All Rights Reserved.

    “The secret to enjoying the Limburg way” — shopping bag

    15073454-1_TEAM_WEB_CASE_1100x750_MV_2.jpg
    Source: http://www.team.nl TEAM. License: All Rights Reserved.

    Advertisement poster

    15073454-1_TEAM_WEB_CASE_1100x750_MV_4.jpg
    Source: http://www.team.nl TEAM. License: All Rights Reserved.

    Easter special

    MultiVlaai.png
    Source: https://www.multivlaai.nl License: All Rights Reserved.

    Manus by Geert Dijkers adds another handmade touch to ads and website banners.

    Multi-Vlaai.jpg
    Source: http://www.neggersreclame.nl Neggers Reclame. License: All Rights Reserved.
    56.jpg
    Source: http://www.desavorninlohmanplein.nl License: All Rights Reserved.

    The previous identity used Broadway Engraved in all caps.

    foto-multivlaai_1.jpg
    Source: http://www.gelderlandplein.nl License: All Rights Reserved.

    Typefaces

    • FF Cocon
    • Barmeno
    • Blessed Day
    • Manus
    • Broadway Engraved

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