Identity of Olivier Claire, a French high end vegetal skincare brand. During a complete year, a work of craftsmanship has been done, and a quality human relationship with the founder has been tied around this project. A certain conception of luxury and wellness around a simple language, around honesty and quest of excellence. Our creative response is based on a few simple principles. The intrinsic quality of the product must prevail, and branding must support this evidence. The logo consists of a custom-designed wordmark and an “OC” monogram. We developed the identity codes with this constant search for balance between visual glitz and graphic innovation. We chose to use a mix of Minion and Calibre, through rigorous and clean visual codes.