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Hidden Characters

Contributed by Richard Baird on Nov 28th, 2016. Artwork published in .
    Hidden Characters 1
    Source: https://re.agency RE. License: All Rights Reserved.

    Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

    With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

    Sydney-based graphic design studio RE worked to create a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print using color, print finish, GT Sectra and LL Brown, and link business cards, headed paper, stationery and brochure.

    Read more about this project on BP&O.

    Hidden Characters 2
    Source: https://re.agency RE. License: All Rights Reserved.
    Hidden Characters 3
    Source: https://re.agency RE. License: All Rights Reserved.
    Hidden Characters 4
    Source: https://re.agency RE. License: All Rights Reserved.
    Hidden Characters 5
    Source: https://re.agency RE. License: All Rights Reserved.
    Hidden Characters 6
    Source: https://re.agency RE. License: All Rights Reserved.

    Typefaces

    • GT Sectra
    • LL Brown

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