“Ron Rico” ad for Ronrico rum (1968) Contributed anonymously on Dec 2nd, 2016. Artwork published in 1968. Photo: Ivan Schneider. License: All Rights Reserved. Artwork by Ivan Schneider. It uses a pre-digital variant of Palatino. Typefaces More about PalatinoGet Palatino Formats Advertising (2116) Topics Food/Beverage (3057) Tagged with1960s (778)rum (16)Puerto Rico (5)Ronrico (1)alcohol (313)racist (3) Artwork location United States (9915) In Setsmags (Lars Ott) (9) Post a comment Name Email – will not be published Website Your response Submit Comment More Palatino in use The Romance of Tristan and Iseult by Joseph Bédier, Vintage Books V-2711965Joep NicolasContributed by Florian Hardwig Anna Karenina by Leo Tolstoy (Penguin Classics)2000TMBRWNContributed by Chris Purcell Winnebago Chieftain brochure1970Contributed by Stephen Coles Sponsor More in Food/Beverage Solo Coffee websitec. 2024Solo CoffeeContributed by Giulia Boggio Nestlé KitKat Ruby2018Anthem WorldwideArturas JanusasRachel HamContributed by DearType The New York Times Magazine, 2015 Food Issue2015The New York Times MagazineGail BichlerMatt WilleyContributed by Production Type Staff Pick Enjoy Trill branding2022unknownContributed by Andrei Robu More in Advertising CNBC PrimetimeunknownContributed by helvetica bold SendEAT2017VoltaContributed by Volta Studio SíminnPhoto(s) by FontFont on Flickr. LALA Open Air Festival2024Scott MellorStudioThinkTankContributed by Scott Mellor More Fonts In Use Trucks & Taps brand identity2020Mackenzie WyattContributed by Mackenzie Wyatt Staff Pick Dinette Market2023C’est par làContributed by Jérémy Raucq Staff Pick Komische Oper Berlin2012Blotto DesignContributed by Florian Hardwig Blog The Cooper Union Academic Building2009PentagramAbbott MillerContributed by Stephen Coles Staff Pick