An independent archive of typography.
to participate.

Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

Tazo identity and packaging

Contributed by Barry Parker on Dec 3rd, 2016. Artwork published in .
    Screen Shot 2016-12-02 at 8.22.20 PM.png
    Source: http://tazo.com Starbucks Corporation. License: All Rights Reserved.

    One of my favorite brand identities ever was the original Tazo line, designed in 1994 by Sandstrom Partners. Starbucks purchased Tazo in 1999 and did a full, in-house rebrand that was launched in 2013.

    The newer look is minimal and modern, optimized for shelf visibility. The crossbar through the Z nods to the original design, though most of the mystical quality of the original Tazo design is gone. Still, a lovely and enduring approach that still feels more poetic than generic.

    The Dieline has additional information.

    Screen Shot 2016-12-02 at 8.27.28 PM.png
    Starbucks Corporation. License: All Rights Reserved.
    02_19_13_Tazo_3.jpg
    Source: http://Tazo.com Starbucks Corporation. License: All Rights Reserved.
    Screen Shot 2016-12-02 at 8.22.08 PM.png
    Source: http://tazo.com Starbucks Corporation. License: All Rights Reserved.

    Typefaces

    • PMN Caecilia
    • Futura
    • Gotham

    Formats

    Industries

    Designers/Agencies

    Tagged with

    Artwork location

    In Sets

    Post a comment