An independent archive of typography.

Ram Trucks

Contributed by Fonts In Use Staff on Apr 25th, 2012. Artwork published in .
Ram Trucks 1
Source: License: All Rights Reserved.

Parts of the letterpress forme simulation were shot at the International Museum of Printing in Los Angeles, California, but most of the image was produced digitally. We believe that a mix of metal and digital fonts were used, but we’re still looking into which typefaces exactly.

Advertising Agency: The Richards Group, Dallas, TX USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike LaTour
Copywriter: Chad Berry
Photographer: Andy Mahr
Published: October 2011

Ram Trucks 2
Source: License: All Rights Reserved.
Ram Trucks 3
Source: License: All Rights Reserved.


  • Antique (Wells)
  • Adobe Wood Type Ornaments
  • Number5
  • Payson JNL
  • unidentified typeface




Artwork location

1 Comment on “Ram Trucks”

  1. The unidentified fonts for this ad are Wells and Webb Antique, and Page’s No. 500 which were both digitized by Jordan Davies of Wooden Type Fonts. But there are some other unknown faces to look more into!

  2. Wow. I haven’t visited this page in ten years.

    Thank you, Jay, these look good! Added. I found one more: There’s either Payson JNL, modified, or the original Jeff Levine’s revival is based on, or some other font based on the same source.

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