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Kleenex ad: “Bless you!”

Contributed by Stephen Coles on Dec 6th, 2016. Artwork published in
circa 1990
.
    kleenex-trademark-ad.jpg
    Source: http://hagleyvault.org © Kimberly-Clark Corp. Image via The Hagley Vault, edited for Fonts In Use. License: All Rights Reserved.

    This ad from Kleenex® manufacturer Kimberly-Clark was placed in design, writing, and journalism periodicals, reminding editors to protect their trademark which had become a generic term for facial tissue.

    It’s set in a tightly-spaced photo or digital version of Cloister (note simplified ‘y’) and a condensed Pistilli Roman with custom ‘y’.

    Thanks to The Hagley Vault, selections from Hagley Museum and Library’s archives and published collections on the history of American business, technology, and innovation.

    Typefaces

    • Cloister
    • Pistilli Roman

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