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London Marathon apparel collection

Contributed by Mark Fleming on Oct 18th, 2017. Artwork published in
July 2017
.
    Nike London Marathon Kit 002.jpg
    License: All Rights Reserved.

    As one of the world’s foremost athletic events, the London Marathon attracts both runners and fans from across the world. To celebrate this year’s race, we collaborated with Nike Running to design a marathon-themed apparel collection that was stocked in the city’s Niketown store.

    Our long history of involvement with running and crew culture – developing, for instance, the visual identity for Run Dem Crew – allowed us to tap into the vibrant and creative culture that has developed around the scene.

    The designs play on the close relationship that exists between London’s runners and the city itself, using wordplay and making reference to specific locales in order to create unique and engaging RUN LDN graphics.

    Nike London Marathon Kit 005.jpg
    License: All Rights Reserved.
    Nike London Marathon Kit 007.jpg
    License: All Rights Reserved.
    Nike London Marathon Kit 008.jpg
    License: All Rights Reserved.
    Nike London Marathon Kit 004.jpg
    License: All Rights Reserved.
    Nike London Marathon Kit 001.jpg
    License: All Rights Reserved.

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