An independent archive of typography.
Topics
Formats
Typefaces

Drake’s Brewing Co. label redesign

Contributed by Frank Grießhammer on Jan 2nd, 2017. Artwork published in .
Old label on the left, new one on the right
Photo: Frank Grießhammer. License: CC BY-SA.

Old label on the left, new one on the right

Local brewery Drake’s has re-designed their labels – for the better.

The hodgepodge selection of typefaces on the old label (Memphis + Archer!) was cleaned up, the color palette much improved. The “INDEPENDENT” badge on the new label reminds me a lot of House Industries’ factory logo, but I am not bothered by it.

The typeface used for the old DRAKE’S is probably Group Type’s Raleigh Gothic Condensed or a modified FB Agency.

I have to admit I’m buying much more Drake’s than I did before. Drink Local!

Drake’s Brewing Co. label redesign 2
Photo: Frank Grießhammer. License: CC BY-SA.
Drake’s Brewing Co. label redesign 3
Photo: Frank Grießhammer. License: CC BY-SA.

Typefaces

  • United Serif
  • Knockout
  • Tungsten
  • Giant
  • Lo-Schrift
  • Archer
  • Memphis
  • Myriad
  • Raleigh Gothic

Formats

Topics

Artwork location

Post a comment