Cherub Baby Food
Contributed by Season of Victory on Jan 5th, 2017. Artwork published in
January 2017
.
Creating the logo, branding, packaging design and advertisment campaign for the Cherub Food brand, Season of Victory (Linda Baritski) worked with Me + James Studio (James Stewart and Rob Key) on this project.
They wanted the branding to be an alternative to the overused “animal mascots” and “hand-drawn type” that are typical solutions for the baby food sector. By creating something clean and impactful, the brand stands out on shelf against its competitors.
Also, the simplicity of the design allows for flexibility across all items and also expresses the simplicity of the ingredients.
For further images of the campaign, please visit behance.net/seasonofvictory or meandjames.com.
Source: www.meandjames.com Photo: Season of Victory. ©meandjames/seasonofvictory. License: All Rights Reserved. Artwork by Season of Victory.
2 Comments on “Cherub Baby Food”
It looks like plain ol’ ITC Avant Garde Gothic is being used here instead of its monospaced counterpart. Can I please have a comparison?
You are right – it was mistagged. Fixed now. Here is a comparison of ITC Avant Garde Gothic and ITC Avant Garde Mono.
Thanks for finding these slips!