Thirteen years later, when the pioneers of the New Typography had left the country, its impact was still visible. This anonymous piece of everday typography, issued 70 miles west of Weimar where the Bauhaus was located until March 1925, is merely a diluted rehash, though. It lacks the finesse and rigor of the modernist examples presented in Elementare Typographie, and appears rather messy, with too many focal points, alignments and type styles. The two stickers with extra information about cash discount deduction and insurance don’t help either.
The terms of sale and delivery printed on the back are set in Holländische Antiqua. This “Dutch Roman” was issued by the Heinrich Hoffmeister foundry in Leipzig in 1900. It is a idiosyncratic variation of the German Elzevirs (see Romanisch etc.), distinguished by an ‘e’ with angled bar, convex diagonals for ‘M’ or ‘V’, and crossing bars on ‘A’ and ‘H’.