Neue Grafik was founded in Zurich by graphic designers Josef Müller-Brockmann, Carlo Vivarelli, Hans Neuburg and Richard Paul Lohse. It ran for 18 issues (actually 17, the last one being a double), from 1958 to 1965. The stark all-type cover template, designed by Vivarelli, uses Akzidenz-Grotesk’s popular Medium weight for the trilingual masthead and the issue number. Since Akzidenz-Grotesk was unavailable for typesetting on Monotype machines, all text-size typography, on the cover as well as the inside pages, makes do with Monotype Grotesque Regular (215) and Bold (216).
In 1994, British designer and author Richard Hollis paid a vibrant homage to Neue Grafik, borrowing a piece of its iconic masthead and making it the title on the cover for the first edition of his classic book Graphic Design. A Concise History, published by Thames & Hudson.
Richard Hollis, Thames & Hudson. License: All Rights Reserved.