In 2003, London studio Graphic Thought Facility’s identity for Shakespeare’s Globe Theatre made use of striking photography (by Nigel Shafran) of actors in full Elizabethan garb caught seemingly unguarded in the theatre’s backstage facilities (dressing room, restroom, lift, etc.). The whole creative approach was obliquely referring to that year’s theme, “The Season of Regime Change”, and was used for all promotional material, from posters to leaflets and programs. The main typeface used is Janson Text, Linotype’s revival of Miklós Tótfalusi Kis’ 17th-century classic, juxtaposed with Univers for the additional information. The following year, this scheme was carried on for “The Season of Star-Crossed Lovers”.